The innovative minds behind Arena Two's revolutionary interactive sports platform.
Founder & CEO of Arena Two. Former senior exec at Binance, where he led the MENA division and helped cement Dubai as a global Web3 hub. With 20+ years in global finance and digital assets, he has built and scaled businesses across markets and is a regular media voice on crypto. Now driving Arena Two's vision to redefine sports and entertainment.
A crypto junkie and software developer turned CTO, Eric has been coding since 2005. He began his career teaching networking and offensive security, and continues to teach programming, blockchain, and AI today. Passionate about DeFi and artificial intelligence, he thrives on solving complex problems that blend advanced technology with real-world physics.
Rubén is a passionate sports executive, with over 20 years as a marketing professional, with a background in sponsorships at global names such as Coca-Cola and Red Bull. Most recently he was the CMO at the Spanish Football Federation, where he is credited with transforming the commercial exposure of the current European Champions, Spain.
Former CEO of Everton and Aston Villa; ex–Managing Director of the Sydney 2000 Olympics. 30+ years across elite sport, leading major infrastructure projects and innovation where sport meets technology. Advises Arena Two on structure and strategy.
Head of the Americas with 15+ years in sports, private equity, M&A and structured finance across Europe, the US and LATAM. Managing Partner at Redae Capital (Mexico City) and Athlos Group LLC (US), focused on cross‑border football investments and commercial-rights funds.
Global marketing leader across sport, entertainment, and Web3. Former Head of Marketing (EMEA) at TikTok, Marketing Director (APAC) at Netflix, and CMO roles at Binance and World Rugby. Supports Arena Two's global brand and expansion.
Built Mailman into Asia's leading sports marketing agency, serving the Olympics, FIFA, Cristiano Ronaldo, David Beckham, PSG, Chelsea, Liverpool, and UFC. After its 2021 sale to Endeavor, launched new ventures across London, LATAM, and China. Brings deep global partnerships and deal-making expertise.
